Pivotal
Why bother with a website? If you don't already have one, maybe you don't need one, right?
The truth is that some companies truly don't need a presence on the Web. But consider this: Marketing your products or services is a cornerstone to running a successful business. Most companies, large or small, would never consider not being listed in the local Yellow Pages. The reason is simply that if a potential customer cannot find out about your business or get ahold of you, they won't become your customer.
The cost of a small listing in the Yellow Pages is pretty steep. Compare that to a website which can feature not just basic contact information or general details but up-to-date announcements, full company history and overview, full color without extra charge and even customized contact forms to ensure that you're getting the right information to the right people.
Websites don't need to be mind-twistingly complex or chock full of expensive multimedia content to be effective. Often times clean, simple designs and well executed content is enough to establish your online presence and give your connected customers a place to research your organization and develop an informed decision.
Need is a tricky thing for businesses; small businesses especially are required to evaluate their needs carefully to make sure their profits stay consistent. Technically you don't need marketing or accounting software, but can you afford to be without them?
Generally we recommend that if you're on the fence about a website, register the domain (internet address, often ending in .com) you want and put up a single page site with a brief overview of your business' functions and some contact information. Of course eggsites would be happy to help you do this and by getting at least a small presence on the Web you can get some initial search engine placement and begin to get your customers used to the idea of your business being associated with a website. If you ever want to expand your site later, you've already laid the groundwork to do so. It's a great way to proactively prepare for the future and an inexpensive way to stretch your marketing budget.
If this is all seeming a bit confusing still, it can help to explain some of the slew of acronyms in simple terms, and help you wade through the letter soup.